On May 2, we celebrate World Asthma Day initiated by the GINA Global Initiative for Asthma. This year we are focusing on the message “Asthma care for All”, which promotes access to effective, quality-guaranteed medicines for patients in low- and middle-income countries.
GINA works to improve the quality of life of people with asthma around the world, while committing to providing specific recommendations for the well-being of the natural environment.
World Asthma Day is an excellent opportunity to draw attention to the difficulties faced by people suffering from this disease, as well as to strengthen educational activities.
This year, in close cooperation with the Asthma Treatment Coalition, we are putting great emphasis on showing asthma through the patient’s eyes, because this perspective is of paramount value in designing our activities.
That’s why, apart from cooperation with the media, together with the Sekielski Brothers, we created a series of podcasts “Fighting for breath…”. This series of conversations is primarily about the authenticity of the stories of people who influence the quality of life of asthma patients, as well as the stories of themselves.
Additionally, we invite people who influence social opinion, i.e. influencers, to join our communication activities.
We believe that thanks to such holistic activities, the level of knowledge about asthma will increase and the discussion about needs will resonate.